Once upon a time, securing an election relied on a catchy slogan, strategic ads in key locations, and a well-crafted resume. However, nowadays it is very different. Presently, people expect more. Modern voters seek not only an understanding of a candidate’s stance but a deeper connection, a glimpse into the candidate’s identity. They want to understand the candidate’s story, establish a meaningful connection, and be assured that shared values and an understanding of their struggles exist. This is why storytelling has become crucial in political campaigns.
Today, politics feels more divided than ever, with leaders deepening the rifts between people rather than bringing them together. It seems like common ground is a thing of the past, replaced by growing divides. But to me, true politics is about finding shared solutions and working together for everyone’s benefit.
Since the start of my career, I have worked at the intersection of communication and storytelling. I am a communication specialist focused on building narratives that shape perception and translate realities into clear, engaging messages.
Since 2012, I have served as a communication specialist, campaign manager and political communication consultant, contributing to local, parliamentary, and presidential campaigns across Europe, Africa, South America, and the Caribbean. In Romania, I have been involved in most electoral cycles, from local and county elections to national parliamentary campaigns. I have worked closely with parliamentarians, party leaders, mayors, and county councilors, and I have held roles including Chief of Staff at the Chamber of Deputies and head of online communication for a Romanian political party.
Before entering politics, I spent over a decade in advertising, working with both national and international clients, developing strategic campaigns and communication narratives.
Academically, I hold a degree in Political Science from Babeș-Bolyai University, Cluj-Napoca, and a Master’s degree in Labour and Human Resources from the same university.
In 2024, I ran as a candidate for a progressive party in both local and parliamentary elections in Bucharest.
